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CUCKOO – OUR STORY
The Healthy Appliances Pillar
Every person in this world is constantly searching for ways to improve their standards of living, the quest for a better quality of life never ends.
At CUCKOO, we have made it our mission to push the boundaries of our capabilities, so that we are able to not only further improve lives by meeting the standards that millions of families around the world would expect of a global home appliance brand, but to also go far beyond these standards in all that we do, every day.
This is the 
Promise.
A creator of healthier homes, we are supported by 4 key Healthy Home pillars –
Healthy Appliances
Healthy Living
Healthy Lifestyle
Healthy Home Care
Each pillar features a different brand with different types of products and services, catering to different aspects of a Healthy Home.
As a Healthy Home Creator, we have made a positive impact on more than 4 million household users over the past few
years and this is only the beginning.
Our Growth Journey
THE HEALTHY HOME CREATOR
Our Philosophy
In our quest to deliver satisfaction to our customers, and to enable our users to have confidence in our brand and services, we have ingrained the ‘Beyond Standards’ philosophy into all that we do.
Our Mission
To become the No. 1 Healthy Home Creator in Asia.
Our Vision
- To go Beyond Standards in all that we do.
- To bring happiness and wellness to every single CUCKOO International user.
- To grow the company organically and to become a socially responsible organisation.
